• Industry: Professional Services
  • Type: Full-time
  • Experience: Senior Level

Job Description

About the Role

With a culture that promotes from within, encourages learning, development and innovation, the Ideal Group is an excellent environment to progress your career and skills in digital marketing and advertising. The Ideal Group is looking to further expand its Digital team and in-house capabilities. Within the Ideal Group, the successful applicant will be working across both divisions within the group:

  • Ideal Response: Provides disaster recovery and specialist hygiene services to both the residential and commercial markets.
  • Ideal Heat Solutions: Provides the installation of state-of-the-art temporary boilers, heaters and chillers

Essential Responsibilities

Day to Day role:

  • As the Paid Search & SEO Executive you will be responsible for generating Paid Search (PPC) enquiries across all divisions within the group.
  • You will manage the day to day running and optimisation of each Paid Search & Social Account
  • Daily analysis and optimisation across all accounts
  • Daily management of bids and budgets across all accounts
  • Keyword research & analysis across accounts
  • You will be responsible for reporting across all paid search, organic search and social activity
  • You will be responsible for creating and maintaining weekly performance reports
  • Tracking setup and maintenance (including tracking codes generation, goals and funnels setup)
  • Weekly, monthly and quarterly reporting on activities and results against agreed KPIs
  • Integration with other digital channels, sharing valuable data and creative that can be utilised to increase overall digital performance
  • Maintain expertise on PPC best practice industry trends and innovations
  • Tracking and reporting on keywords
  • Working collaboratively with the marketing team to fuel creative content marketing strategies
  • Off page SEO including backlink auditing, monitoring and link building strategies
  • Implementing sound on-page SEO techniques

Requirements:

  • Google AdWords certified professional
  • At least 4 years’ hands on Paid Search Advertising experience preferably with Google and Bing
  • Demonstrate evidence of managing advertising budgets
  • Excellent advertising copywriting skills
  • Advanced Microsoft Excel skills
  • Experience with telephone tracking software (preferred but not required)
  • Demonstrate evidence of being proactive and using your own initiative
  • Demonstrate your passion for Digital Marketing and Advertising
  • Demonstrate past experiences where you have successfully worked as part of a team
  • A willingness to learn and develop your skills further
  • Well versed in Google Analytics, Google My Business and Google Search Console
  • Experience in both keyword research and competitor research
  • Contemporary knowledge of white hat search engine optimisation principles
  • Knowledge of WordPress’ Content Management System (preferred but not required)

Desired Skills & Experience

Qualification Questions:

Please provide detailed answers to the following questions:

  • How many years of Paid Search experience do you have?
  • How would you measure the performance of a SEO campaign?
  • How would you measure the performance of a PPC campaign?
  • What tools would you use to help influence decision making for an SEO campaign?
  • What would you define as the top three factors that contribute towards search engine optimisation (SEO)?

Apply for the role of PPC & SEO Executive

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