As a business owner, we bet that you’ve put a great amount of care and attention into the appearance of your building, specifically the shop front. Perhaps you’ve even had some landscaping done to increase curb appeal. But as for the car park, that’s just something that doesn’t need much thought, right?
Actually, that thinking – that a car park is just a bit of tarmac or concrete that needs laying then never needs thinking about again – can be doing a lot of harm to your business.
Let us explain…
First impressions count
It’s highly likely that a potential customer will never consciously notice a clean, tidy, well-kept car park. But it’s almost guaranteed that they’ll notice a dirty one. If the first part of your premises a customer sees and experiences looks neglected, uncared for and leaves your customer with little to no confidence, they may not even bother stopping in the first place – directly hitting your bottom line!
Litter, graffiti, chewing gum, unsightly stains and questionable odours are just some of the common issues that can be off-putting to potential customers, regardless of whether your car park is small or a large multi-storey complex.
In the split second it takes to form a first impression, your car park can speak volumes. If it looks neglected, that image is portrayed to the rest of your business and potential customers will start to question other aspects; What kind of service can I honestly expect? Is everything this old and worn? Will the business still be here next month?
These thoughts will be surfacing in your customer’s minds before they’ve even had the chance to step foot in the door and often, without them even realising.
If the above wasn’t enough reason to invest in your car park, think about the possible impact on security not investing could have.
A neglected looking car park, even with modern CCTV, can invite criminal activity. If an area doesn’t look like it’s cared for, it’s easy to assume it’s not and that any security measures in place are just lip service and perhaps not even in working order.
Not only is this a problem for your building – with break-ins and arson being potential problems – it’s a problem for your customers, too. Customers are far less likely to stop or stop for long in a car park where they don’t feel safe. With damaged security measures, such as fencing or smashed cameras, the atmosphere of your car park is far from ideal for instilling consumer confidence.
An overgrown and dirty car park is also an open invitation for local graffiti artists to showcase their work. And once there’s one bit of graffiti, more is bound to follow – escalating the problem further. The same is true for general littering – people tend to care less about keeping an area that’s already dirty and littered clean.
So, how can you fix it?
If your car park has got to the point where you’re not quite sure where to start, a professional cleaning company can definitely help. Equipped with the right machinery and products, a professional cleaning company can help breathe new life into a tired looking car park.
Whether your car park is covered in graffiti, oil stains, chewing gum, needles, algae or dubious staining, a professional cleaning company can help make your car park look like new. And while your customers may not notice a clean and improved area, they’ll certainly notice if it’s left to get dirtier and fall further into disrepair.
If you’d like to discuss your car park cleaning needs, call us today where we’ll be happy to answer any queries or provide you with a free estimate.