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Hoarding is rarely about mess. It is often linked to loss, anxiety or a mental health condition, and asking for help can feel overwhelming. Ideal Response clears, and deep-cleans homes affected by hoarding across London, Kent and the South East, working at the person’s pace, keeping what matters to them, and never judging.
Coverage: London, Kent and the South East
Coverage: London, Kent and the South East
Many of our calls come from a son, daughter, sibling or friend who has seen inside a home and does not know what to do next. That is a hard place to be, and you do not need to have the answers before you call.
Tell us what you have seen and what worries you most. We will explain what is possible and what usually happens next.
A few photos or a short video of each room is usually enough for us to give you a fixed price, so nobody has to be put through a visit before anything is agreed.
Clearing a home without the person's agreement rarely lasts and can cause real distress. We plan the work with them, and with you, so they feel in control.
Paperwork, photographs, jewellery and anything with sentimental value is set aside, and we check before anything is removed.
Unmarked vehicles, plain clothing and no signs outside, so neighbours need not know.
If you live further away, we can keep you updated with photographs and progress reports.
You are not alone, and it is not your fault. Many people we help have been through bereavement, illness or a difficult period in their life. You can call us yourself, in confidence, or send a few photos if that feels easier. We will listen, explain your options, and only do what you agree to.
“We encountered a serious situation with a family member who had been hoarding for about 3 years. I contacted Ideal Response and they provided both availability and a better quotation than other providers. I cannot praise Elena and her colleagues enough for the professionalism of their work and dedication to complete everything within the time frame. Everything was handled sensitively and with compassion.”
Councils, housing providers and support services often use the Clutter Image Rating, a 1 to 9 picture scale, to describe how cluttered a room is. It helps everyone agree on what is needed.
| CLUTTER RATING | WHAT IT LOOKS LIKE | TYPICAL RESPONSE |
|---|---|---|
| 1 to 3 | Cluttered, but rooms canstill be used | Support and gradual decluttering |
| 4 to 6 | Rooms hard to use; somehazards | A planned hoarder clean, with sorting |
| 7 to 9 | Rooms unusable; safety and hygiene risks | Specialist hoarder cleaning, often with deepcleaning or decontamination |
Decluttering services and domestic cleaners do valuable work, but a home affected by hoarding usually needs more. The clutter may hide hazards, the person may find every decision difficult, and belongings need careful sorting rather than quick removal.
| DECLUTTERING | DOMESTIC CLEANING | HOARDER CLEANING | |
|---|---|---|---|
| Who it suits | Homes that are cluttered but still usable | Homes that are already clear and need regular cleaning | Homes where clutter has become a safety or hygiene risk |
| What is involved | Organising and reducing possessions, often over several sessions | Routine cleaning of surfaces, kitchens, and bathrooms | Clearing, sorting and deep cleaning, often with decontamination |
| Hazards | Rarely an issue | Not designed for them | Sharps, pests, rotting food, mould or bodily fluids handled by trained technicians in protective equipment |
| Belongings | Sorted with the owner | Usually left as they are | Searched carefully: documents, valuables, and keepsakes are set aside before anything is removed |
| Waste | Small amounts | Household rubbish only | Large volumes of hazardous items are removed lawfully as a registered waste carrier |
| Working with others | Usually just the owner | Usually just the owner | Often alongside family, social workers, housing providers, and charities |
| Records | Rarely | Rarely | Before-and-after photographs, a summary of the work and waste transfer notes |
When decluttering or a cleaner may be enough: if rooms can still be used, there are no hazards, and the person is ready to sort things themselves, a declutterer or a regular cleaner may be the right first step. We will tell you honestly if we think that is the case. When you need a hoarder cleaning specialist: when rooms or exits are blocked, there are signs of pests, mould or contamination, the volume of waste is beyond a few bags, or professionals are involved and need records of the work.
Anything the person chooses, plus all documents, photographs, money and valuables we find.
If we are unsure whether something matters, we ask first.
As much of the waste as possible.
Lawfully, as a registered waste carrier, with waste transfer notes.
The cost depends mostly on the level of hoarding and whether there is contamination, such as mould, pests, rotting food or bodily fluids. These are often hard to judge fully from photos, so most clients book us by the day.
You book a first day at a fixed day rate. Our team makes the home safer, starts clearing and sorting, and assesses the property properly as they go.
At the end of the day, you see what has been done, with photographs if you are not there.
We tell you honestly how many more days we expect it to take, and you book the next day only if you want to.
There is no commitment beyond the days you book, and the pace can slow down if the person needs it.
| WHAT YOU PAY FOR | PRICE |
|---|---|
| One day, with a specialist team, equipment and waste removal | Dependent on the severity of the situation. Talk to one of our team to get an exact cost |
| Further days | The same day rate, booked one day at a time or in a block |
| Heavy contamination or hazardous waste | Any extra cost is explained and agreed upon before the work is done |
From your photos, we can usually give you a rough idea of how many days a home may need, so you can plan.
Many families share the cost, and day-by-day booking makes it easier to budget.
Sometimes funded as part of a care or support plan. Ask the person's social worker.
Landlords and housing associations sometimes fund a clear to help sustain a tenancy.
Some charities can help with grants.
Home insurance does not usually cover hoarder cleaning, but it may cover some trauma or contamination cleaning. Check the policy.
Every job is different; you get a timeline after the assessment. Standards we work to: COSHH, Environment Agency waste rules
We clear, clean and decontaminate. We do not carry out building repairs or redecoration, and we are not a substitute for the person's ongoing support from health or social care services.





When you feel ready, call our friendly team or send us a few details. You can include photos if you’re comfortable. We’ll listen without judgement and help you take the next step.
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