Meet the team

Specialists in fire, flood, and environmental restoration across the UK

Ideal Response is built on the experience and capability of a multi-disciplinary team of specialists, engineers, and operational leaders working across fire damage restoration, flood recovery, environmental cleaning, and complex property remediation.

Our strength lies in the combination of technical expertise and coordinated delivery. From first response through to full restoration, every project is supported by trained professionals with real-world experience in high-pressure, time-critical environments.

We operate as an integrated team across the UK, bringing together operational management, technical specialists, compliance experts, and field technicians to deliver consistent, standards-led results for residential, commercial, and public sector clients.

Every member of our team plays a defined role in ensuring that work is delivered safely, efficiently, and in line with industry best practice.

Javid Ibrahim

Founder & CEO

Javid Ibrahim founded Ideal Response in 2001, growing the business from a small domestic cleaning operation into one of the UK’s leading specialists in fire, flood, and environmental restoration.

With over 20 years of hands-on industry experience, Javid has led response and recovery projects across a wide range of environments, from residential properties affected by fire and water damage to large-scale remediation works following major UK flood events. He played a key role in delivering restoration and recovery services during the London 2012 Olympic Games, where rapid response and technical expertise were critical to maintaining operational timelines.

Under his leadership, Ideal Response has delivered multi-million-pound remediation, retrofit, and maintenance programmes for both public and private sector clients, including work carried out on behalf of government bodies. He has also overseen the company’s response to national incidents, including large-scale decontamination services during the COVID-19 pandemic.

Javid’s approach is grounded in practical experience, technical understanding, and a focus on delivering reliable outcomes in time-critical situations. He continues to lead the company’s strategic direction, with an emphasis on quality, compliance, and continuous improvement across all areas of service delivery.

Tahlia Ibrahim

Technical Account Manager

Tahlia is Technical Account Manager for Construction and Major Loss at Ideal Response, where she oversees complex restoration projects involving significant fire, flood, and structural damage.

With over five years of experience in the disaster recovery sector, and a background spanning marketing, sales, and operations, Tahlia has a well-rounded understanding of the full project lifecycle, from initial enquiry through to technical delivery. This enables her to manage client relationships while ensuring projects are scoped, planned, and executed effectively.

She specialises in large-scale and technically demanding losses. Working closely with insurers, commercial clients, and internal teams, she ensures that projects are managed with accuracy, clear communication, and appropriate technical oversight.

Tahlia is also a certified BioSweep Specialist, with expertise in advanced odour removal and environmental decontamination, supporting specialist restoration requirements.

Her approach is focused on precision, coordination, and consistency, ensuring that complex projects are delivered in a structured and controlled manner.

Chris Hedges

Head of Marketing

Chris Hedges is Head of Marketing at Ideal Response, where he leads the company’s strategic marketing, brand positioning, and communications. With over 25 years of senior experience across the property, legal, and professional services sectors, he plays a key role in shaping how the business is presented to clients, partners, and stakeholders across the UK.

He is responsible for aligning the company’s marketing with its operational capabilities, ensuring that Ideal Response’s expertise in fire, flood, and specialist restoration is communicated clearly and consistently across all channels.

Working closely with senior leadership and technical teams, Chris helps translate complex services into accessible, accurate information, supporting property owners, insurers, and commercial clients in making informed decisions during critical situations.

His approach is focused on clarity, credibility, and long-term brand trust.

Kashah Francis

Inbound Sales Manager

Kash Francis plays a key role in Ideal Response’s frontline operations, overseeing the initial response to emergency enquiries and ensuring clients receive clear, timely support from the first point of contact.

With over six years of experience in the disaster recovery sector, she specialises in the rapid assessment and coordination of fire, flood, and property damage incidents. Her focus is on speed and efficiency, making sure each situation is understood quickly and that the appropriate response is mobilised without delay.

Kash manages the inbound contact centre, leading a team responsible for handling urgent enquiries from homeowners, businesses, and insurers. She works closely with operational teams to ensure accurate information is captured at the outset and that every case is directed to the right specialists as quickly as possible.

Her approach is centred on clarity, responsiveness, and effective coordination, ensuring that projects begin with the right actions in place from the very first call.

Koyes Islam

QMS Manager

Koyes has been Business QMS Manager at Ideal Response since 2014, where he is responsible for maintaining the company’s quality management systems and ensuring compliance with recognised industry standards.

He oversees both internal and external auditing processes, working to ensure that all areas of the business operate in line with established quality, safety, and regulatory requirements. This includes monitoring processes, supporting continuous improvement, and ensuring that services are delivered consistently across all projects.

With over a decade of experience within the organisation, Koyes plays a key role in embedding structured systems and controls that support reliable service delivery in high-risk environments such as fire, flood, and environmental restoration.

His work underpins the company’s commitment to quality, compliance, and accountability across every stage of a project.

Iain Wallace

Operations Controller

Iain is a highly experienced operations professional with over 15 years of expertise in warehouse and logistics management across multiple industries. He has held senior operational roles for recognised organisations including Toll Global Express, Northern Farm Services, Pryda New Zealand, Napier, and Plumbing Worlds Ltd.

At Ideal Response, Iain is responsible for overseeing warehouse operations, inventory control, and logistical processes that support the delivery of emergency response and restoration services across the business.

He specialises in improving operational efficiency through structured process design, resource planning, and systems optimisation. This includes developing and maintaining internal procedures, enhancing stock control systems, and ensuring compliance with relevant operational standards.

His approach is centred on consistency, organisation, and continuous improvement, ensuring that warehouse and logistics functions directly support efficient service delivery across the business.

Alice Canty

Accounts

Alice Canty is a Bookkeeper at Ideal Response, where she manages day-to-day accounts and financial record-keeping across the business. With over 20 years of experience in bookkeeping and accounts, she brings strong technical accuracy and consistency to financial operations within the construction and industrial sectors.

She is responsible for maintaining up-to-date financial records, supporting smooth transactional processes, and ensuring the integrity of core accounting data. Her work plays a key role in helping Ideal Response maintain clear financial oversight and operational stability across active projects and ongoing business activity.

Her approach is grounded in accuracy, reliability, and a practical understanding of the demands of fast-moving construction and industrial environments.

Toufik Bouraine

Fire Damage Specialist

Toufik Bouraine is a Fire Damage Specialist at Ideal Response, supporting the delivery of restoration projects involving fire, smoke, and soot-related damage across residential and commercial properties.

With hands-on experience in fire and smoke remediation, Toufik is involved in assessing damage, carrying out controlled strip-out works, and implementing specialist cleaning processes to remove contamination and prepare properties for reinstatement. His work includes addressing soot deposits, smoke residues, and odour-related issues to ensure affected environments are safely restored.

He works as part of coordinated on-site teams, contributing to projects that require a structured and time-sensitive response. By following established technical procedures and safety standards, Toufik helps ensure that restoration works are delivered efficiently and to the required specification.

Toufik supports a wide range of fire damage scenarios, adapting his approach depending on the severity and complexity of each incident. His role contributes to maintaining consistent service delivery across projects, ensuring that properties are effectively stabilised and prepared for the next stages of recovery.

Yacine Melaab

Water Damage Specialist

Flooding and escape of water incidents require a fast, controlled response, and that’s where Yacine Melaab focuses his work. As a Water Damage Specialist at Ideal Response, he supports the recovery of residential and commercial properties affected by water ingress.

His role centres on assessing the spread and severity of moisture, setting up drying and dehumidification programmes, and ensuring that affected materials are safely managed. From initial stabilisation through to preparation for repair, his work helps prevent secondary damage and keeps projects moving forward.

Yacine works within on-site teams in environments that often demand quick decisions and close monitoring. Whether dealing with smaller domestic incidents or larger commercial losses, he adapts his approach to suit the conditions and constraints of each project.

He brings a steady, process-led approach to water damage restoration, helping ensure consistent and controlled outcomes.

Steve Kiddell

Biohazard Cleaning Specialist

Within Ideal Response’s specialist cleaning services, Steve Kiddell focuses on environments that require more than standard restoration. As a Biohazard Cleaning Specialist, he works on projects where safety, compliance, and controlled execution are critical.

His day-to-day work involves the decontamination and sanitisation of affected areas, along with the careful handling and disposal of hazardous materials. Each stage is carried out in line with strict protocols, ensuring that environments are returned to a safe and compliant condition.

Much of Steve’s work takes place in sensitive or high-risk settings, where attention to detail and adherence to process are essential. He operates as part of structured teams, contributing to projects that require discretion as well as technical control.

His approach is measured and disciplined, supporting safe outcomes in situations where there is little margin for error.

Dan Pollard

Oil Spill Specialist

When environmental incidents occur, rapid containment and control are essential. Dan Pollard specialises in responding to oil, fuel, and chemical spills, supporting remediation efforts across a wide range of environments.

His work typically begins with assessing the extent of contamination, followed by implementing containment measures to limit spread. From there, he is involved in coordinating the safe removal and disposal of affected materials, helping to restore sites in line with environmental requirements.

Dan is often deployed as part of response teams in time-critical situations, where clear procedures and effective coordination are key. He works across residential, commercial, and external locations, adapting to different site conditions and levels of risk.

He brings a practical, responsive approach to spill management, helping ensure that incidents are handled efficiently and in accordance with regulations.

Robert Dalby

Sand Blasting Specialist

Robert Dalby is a Sand Blasting Specialist at Ideal Response, supporting surface preparation and restoration works across fire, flood, and environmental remediation projects.

With experience in abrasive cleaning techniques, Robert is involved in the removal of fire damage, coatings, and surface contaminants from a range of materials. His work ensures that surfaces are properly prepared for repair and reinstatement while maintaining the integrity of underlying structures.

He operates specialist equipment and works in line with established safety and environmental controls, contributing to projects that require controlled and precise surface treatment. His role supports efficient and effective restoration processes across a variety of site conditions.

In addition to his on-site responsibilities, Robert is responsible for maintaining key equipment used across restoration projects, ensuring it remains operational, safe, and ready for deployment.

His approach is focused on consistency, equipment reliability, and attention to detail, supporting high-quality surface preparation across all project types.

Renatas Rinkevicius

Mould Remediation Specialist

Mould issues often point to deeper problems within a property, and Renatas Rinkevicius focuses on resolving both the cause and the impact. As a Mould Remediation Specialist at Ideal Response, he works on properties affected by damp, moisture, and microbial growth.

His role involves identifying the source of moisture, removing affected materials, and applying treatment processes to prevent recurrence. This ensures that properties are not only cleaned, but stabilised for long-term use.

Renatas regularly works in residential and housing environments, where remediation must be carried out with care and attention to occupants. His work reflects an understanding of current standards, including Awaab’s Law, and the importance of timely intervention.

He approaches each project with a focus on thoroughness and long-term resolution, supporting safe and effective outcomes.

Our technical team

Our field technicians form the backbone of Ideal Response’s operational capability, delivering hands-on support across emergency response and restoration projects throughout the UK.

Each technician is trained to work in high-risk and time-sensitive environments, including fire-damaged properties, flood-affected buildings, and sites requiring specialist environmental cleaning or decontamination.

Our teams collectively hold experience across a wide range of technical disciplines, including:

Fire and smoke damage restoration
Flood and water damage recovery
Structural drying and dehumidification
Biohazard and trauma cleaning
Environmental decontamination (including odour removal systems such as BioSweep)
Strip-out and remediation works
Site preparation and safety compliance procedures

Technicians work closely with our operational managers and technical account leads to ensure every project is delivered safely, efficiently, and in line with industry standards.

Ongoing training and compliance are embedded across all teams to maintain consistency, safety, and technical capability across all service areas.

Speak to our team

If you’re dealing with fire damage, flooding, or an environmental incident, our team is ready to respond. No matter if you have a question or have an emergency that you need help with, call:

0800 088 4170

If you’d prefer to drop us a message, use our main contact form and upload any pictures of the incident.

Would you like us to call you? Fill out the short ‘Request a call back’ form.