- Home
- About Us
Minimising disruption, maximising peace of mind
Since being established in 2001, we have become the trusted name in specialist cleaning and damage restoration across the UK. Whether it’s your property or business, when fire, flood, trauma or environmental damage turns life upside down, we step in – fast. Our expert teams work quickly and carefully to put things right, keeping disruption to a minimum and your peace of mind at the forefront.
Let’s talk – we’re ready to help.
We do the hard work, so you don’t have to worry
We take what we do seriously because we know how much it matters. With a proven track record, years of hands-on experience and industry leading certifications, we’re equipped to handle the toughest jobs.
Don’t face the aftermath alone.
- Rapid response, real results: We work quickly to get your space back to normal.
- Experts in your corner: Our teams are accredited and fully trained in specialist cleaning techniques.
- Your needs, our priority: We tailor our services - whatever you need, we’re here for you.
- Responsible disposal, guaranteed: As licensed waste carriers, we dispose of waste safely and responsibly.
- 24/7 availability: Disasters don’t wait. We can be there when you need us most.
- Safety is our standard : Protecting you, your property and our team is always our top priority.
Our vision
To be the world’s leading disaster recovery provider, delivering fast, seamless and resilient restoration services that help people and businesses emerge stronger, while minimising disruption to everyday life.
Our mission
We’re not just in the business of restoration, we’re in the business of reassurance. With industry-leading expertise, sustainable processes and a human-first approach, we go beyond fixing the damage. We restore normality, minimise disruption and bring a sense of calm when it matters most. Because when life throws the unexpected at you, we’ve got your back.
Our values
Respect - It’s not optional
We’re all in this together, and respect is the foundation of every great team. Whether you’re the CEO or a technician, treating people well isn’t just a nice thing to do – it’s the right thing to do. Listen, appreciate and lift others up. It makes work (and life) way better.
Bring the "let’s do this" energy
Challenges? We smash through them. Approach every task, project or conversation with a “can-do” mindset. Positivity is powerful, and when we bring the right energy, it spreads like wildfire. Let’s turn “I can’t” into “Let’s figure this out!”.
Be a problem-solving pro
Problems happen – how we handle them is what counts. Instead of getting stuck in the “uh-oh” phase, step up with solutions. If something’s broken, bring your smarts and suggest how to fix it. We don’t just spot problems – we solve them.
Own it just like a boss
Accountability is our superpower. When we say we’ll do something, we follow through. Whether it’s a big project or a tiny task, we take responsibility, learn from mistakes and celebrate wins. No finger-pointing – just stepping up and getting it done.
Why property owners nationwide recommend Ideal Response
Discover why property owners nationwide trust Ideal Response for expert leak detection, damp surveys, hoarder cleaning, mould removal, and flood or fire restoration. Our clients consistently praise our rapid response, technical precision, and compassionate service that makes recovery stress-free.
EXCELLENT Based on 353 reviews Posted on FoleysroseTrustindex verifies that the original source of the review is Google. Absolutely rapid response time, cleared out flooded house is record time. Dave and Miguel, cracking guys!Posted on Chelsea BonnickTrustindex verifies that the original source of the review is Google. Words cannot describe how happy I am with the service provided. From the very first interaction with Kash to the end, I couldn’t have asked for more. Kash was so compassionate and helpful and despite it being a Sunday night, I had everything booked in for the very next morning. Steve and Dave were the team at my property and they were so professional, discreet yet extremely personable, keeping me informed throughout and going above and beyond anything I could have imagined. I’m so thankful for everything they did for me, it is phenomenal! Couldn’t have asked for a better service or better people. Thank you!Posted on Eleanor ParkerTrustindex verifies that the original source of the review is Google. I can’t recommend the team at Ideal Response enough! Kash was lovely and so helpful with getting a clean booked promptly, and Dan and Sam did a phenomenal job of cleaning the flat out and helping to get everything organised. Dan went out of his way to keep me updated through the whole process, and was always reassuring. The whole team have been nothing but professional and compassionate, and truly transformed the space. Forever grateful for their hard work and wouldn’t hesitate to recommend to anyone!Posted on Tania LeeTrustindex verifies that the original source of the review is Google. Steve and Dan were absolutely brilliant from start to finish. They came out quickly, assessed the damage, and got straight to work installing dehumidifiers and lifting the flooring to help dry my house out. They explained everything clearly, kept me updated throughout, and were so respectful of my home. Their professionalism, efficiency, and friendly attitude made a really stressful situation so much easier to deal with. You can tell they genuinely care about doing a proper job. I’m so grateful for their hard work and would highly recommend them to anyone needing help with water damage or drying services. Thanks again, Steve and Dan — you were amazing! 🙌Posted on Barry John RichardsonTrustindex verifies that the original source of the review is Google. Steve & Josh provided first class help and service so grateful thank you.Posted on Laura ColcloughTrustindex verifies that the original source of the review is Google. Steve and Dave were excellent from start to finish, from phoning ahead of time to let me know when they would be arriving..To keeping me informed about each stage of the process. They were good at communicating and were very reassuring and they did an excellent job.Posted on pauline ridleyTrustindex verifies that the original source of the review is Google. The team were amazing! Steve and Dave did a fantastic job of clearing my relative’s house after he died and we discovered he’d been a serial hoarder. They were really professional but also understanding and supportive which made a real difference to an otherwise very distressing situation. And thanks also to Kash in the office for organising the visit so promptly. I’ve been telling all my friends about Ideal Response and wouldn’t hesitate to recommend them to anyone in a similar situation.Posted on Nikhil ChavdaTrustindex verifies that the original source of the review is Google. Steve was fantastic, would use again !Posted on Peter DryburghTrustindex verifies that the original source of the review is Google. Earlier this year we had an extensive fire in the upper floor of our house which our insurance company refused to cover. We contacted Ideal Response for help as we didn’t know where to start. Javid and Tahlia came to the house and saw the extent of the damage and as soon as we had a skip to put the debris in, their workforce came and helped us remove it. We could then see a light at the end of the tunnel, as before that we didn’t know what to do. They also recommended tradesmen to help us restore our home, to which we have now returned. Thank you Javid and Tahlia and all at Ideal Response for your assistance, we couldn’t have done it without your help.Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
Unlock industry expertise: Damage restoration & specialist cleaning blog
Navigating property damage or complex cleaning challenges can be overwhelming. Our expert blog provides authoritative answers, practical solutions, and the latest insights directly from our field specialists. Whether you’re seeking advice on preventing water damage, understanding advanced decontamination techniques, or researching mould removal methods, our content is designed to equip homeowners and businesses across the UK with the knowledge to act confidently.
Get expert support
No matter if you have a question you need to ask or have an emergency that you need help with, call:
If you’d prefer to drop us a message, fill out the enquiry form and we’ll get back to you as soon as possible.
Request a call back


















